{"id":477,"date":"2024-10-23T02:46:45","date_gmt":"2024-10-23T02:46:45","guid":{"rendered":"http:\/\/www.horoscope-conseil.com\/?p=477"},"modified":"2025-03-26T19:13:49","modified_gmt":"2025-03-26T19:13:49","slug":"new-prada-designed-spacesuit-is-a-small-step-for-astronaut-style-but-could-be-a-giant-leap-for-sustainable-fashion-2","status":"publish","type":"post","link":"http:\/\/www.horoscope-conseil.com\/index.php\/2024\/10\/23\/new-prada-designed-spacesuit-is-a-small-step-for-astronaut-style-but-could-be-a-giant-leap-for-sustainable-fashion-2\/","title":{"rendered":"New Prada-designed spacesuit is a small step for astronaut style, but could be a giant leap for sustainable fashion"},"content":{"rendered":"

For its recent Spring\/Summer 2025 show<\/a>, fashion brand Diesel filled a runway with mounds of denim offcuts, making a spectacle of its efforts<\/a> to reduce waste.<\/p>\n

Haunting yet poetic, the \u201cforgotten\u201d byproducts of fashion production were reclaimed and repurposed into something artful. But the irony isn\u2019t lost, given fashion shows like this one demand significant resources.<\/p>\n

Diesel\u2019s event is an example of a growing trend towards the \u201cspectacle of sustainability\u201d, wherein performative displays are prioritised over the deeper, structural changes needed to address environmental issues. <\/p>\n

Can the fashion industry reconcile its tendency towards spectacle with its environmental responsibilities? The recent spacesuit collaboration<\/a> between Prada<\/a> and Axiom Space is one refreshing example of how it can, by leaning into innovation that seeks to advance fashion technology and rewrite fashion norms.<\/p>\n

Performance art instead of substantive change<\/h2>\n

The fashion industry has always relied on some form of spectacle to continue the fashion cycle. Fashion shows mix art, performance and design to create powerful experiences that will grab people\u2019s attention and set the tone for what\u2019s \u201cin\u201d. Promotional material from these shows is shared widely, helping cement new trends.<\/p>\n

However, the spectacle of fashion isn\u2019t helpful for communicating the complexity of sustainability. Fashion events tend to focus on surface-level ideas, while ignoring deeper systemic problems such as the popularity of fast fashion<\/a>, people\u2019s buying habits, and working conditions in garment factories<\/a>. These problems are connected, so addressing one requires addressing the others. <\/p>\n

It\u2019s much easier to host a flashy event that inevitably feeds the problem it purports to fix. International fashion events have a large carbon footprint. This is partly due to how many people they move around the world, as well as their promotion of consumption (whereas sustainability requires buying less).<\/p>\n

The pandemic helped deliver some solutions to this problem by forcing fashion shows to go digital<\/a>. Brands such as Balenciaga<\/a>, the Congolese brand Hanifa<\/a> and many more took part in virtual fashion shows with animated avatars \u2013 and many pointed to this<\/a> as a possible solution to the industry\u2019s sustainability issue. <\/p>\n

But the industry has now largely returned to live fashion shows. Virtual presentations have been relegated to their own sectors within fashion communication, while live events take centre stage. <\/p>\n

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